Elizabeth Johnson | CEO | SimpsonScarborough
Elizabeth is a nationally recognized expert in the use of research to drive higher education marketing and branding efforts. With 25 years of experience conducting market research studies, she is an industry leader in providing strategic solutions to colleges and universities. Her areas of specialty are market research and brand strategy. She is an expert in survey instrument design and the compilation and presentation of marketing intelligence.
Elizabeth chaired the American Marketing Association’s Symposium for the Marketing of Higher Education from 2007 to 2011. She has presented more than 200 workshops and papers at a veritable alphabet soup of higher education-related conferences and symposia. Her presentation topics often include research techniques, brand strategy, marketing metrics, and ROI. Her recent clients include the UC System, UVA, UNC Chapel Hill, Bentley University, Franklin & Marshall College, University of Richmond, Miami University (OH), Mount Holyoke College, Michigan State University, University of Rochester, and Colby College.
Education: B.S. in mathematics, James Madison University; M.B.A., Fordham University.